OUR BOF OP-ED - AN ALTERNATIVE TO CONSUMERISM DOES EXIST: THE PERFORMANCE ECONOMY
higher.studio's founder, Sara K Arnold, explains the motivation behind higher.studio in a Business of Fashion Op-Ed. She argues that the Circular Economy is being marketed as a guilt-free solution to consumerism, but that a sustainable economy can only be achieved if businesses stop selling goods. We believe that fashion rental is an over-arching solution to achieving sustainable fashion.
Click here to read the article and let us know your thoughts on the post-ownership movement as a route to a sustainable future.