+ visioning a new future for fashion in the face of
ecological and climate collapse
+ system change & cultural change
+ collaboration & community
Together, we must take emergency action, stop the negative impacts of our practices and transition to have a positive effect on people, animals and the planet. Through our use of clothing and the visual expression of identity, we must provide enriching experiences that betters lives.
+ using creativity to keep resources circulating
+ saying no to new: reuse, modify, upcycle, recycle
We partner with selected brands allowing them to rent their clothes but retain ownership so they can profit from longevity.
We minimise use of new resources by only renting clothes already in existence or those made predominantly from recycled or reclaimed materials. At end of life, the brand can modify, upcycle or recycle their own items, keeping their resources in circulation for as long as possible.